The Amex

Key facts

Club: Brighton & Hove Albion FC | Opening: 2011 | Capacity: 27,500 seats

History and description

The Amex, officially called the American Express Community Stadium and also referred to as Falmer Stadium, officially opened on the 30th of July 2011 with a friendly match between Brighton and Tottenham Hotspur (2-3).

Brighton had been planning the construction of a new stadium from as early as 1995 after former chairman Bill Archer had sold their Goldstone Ground to property developers.

When Brighton became homeless they first ground-shared with Gillingham for two seasons, and then moved to the Withdean Stadium, an athletics stadium in Brighton that, though it was upgraded, lacked the modern facilities for League football.

In the end it took Brighton until 2007 to get planning permission due to various legal challenges. Building works subsequently began in 2008 and in 2010 the club confirmed a naming rights sponsorship deal with American Express.

The Amex was designed to allow for an easy capacity increase to 30,000 seats, and already in December 2011 the club started planning for expansion.

The club received planning permission in April 2012 and an extra 5,000 seats were added before the start of the 2012/13 season by creating a second tier for the East Stand and closing the corners of the South Sand.

Brighton expects to add an additional 3,000 seats in early 2013 to bring capacity to 30,500 seats.

Getting there

The Amex is located in the north-east of Brighton, near the University of Sussex campus, about 4 kilometres from Brighton’s main rail station, and slightly more from Brighton’s seafront with its pier.

The stadium lies just south of the A27 motorway. Take the exit toward the B2123 Falmer.

Falmer Rail Station lies practically adjacent to The Amex. Trains from Brighton Rail Station leave every 10 to 20 minutes for the 10-minute journey.

Alternatively, bus 25 can be used to reach the stadium. Take the bus on Western Road in Brighton’s centre. The ride from the centre to stop Falmer Station takes about 20 minutes.

Address: Village Way, Brighton, BN1 9BL

Tickets

Tickets for Brighton matches can be bought online, by phone +44 (0) 844 327 1901, at the Albion Ticket Office at The Amex, or at the Club Store at 128 Queens Road in Brighton’s city centre.

No tickets are sold at the stadium on the day of the match.

Tickets range in price from £28.00 for a seat behind the goal to £39.00 for a central seat at the West Stand.

Stadium tours

The club organises guided stadium tours that include access to the hospitality lounges, trophy room, directors lounge, changing rooms, press areas, and dugouts. The tours last about 120 minutes.

Tours run every Monday at 3:00 pm and 6:00 pm, Thursday at 10:00 am, 1:00 pm, 3:00 pm and 6:00 pm, and Sunday at 12:00 noon and 3:00 pm.

Bookings can be made online, by email stadiumtours@bhafc.co.uk, phone +44 (0) 845 8730251, or at the Ticket Offices at Queens Road or The Amex. Each tour is limited to 15 participants and costs £10.00.

Photos

Relevant Internet links

Seagulls.co.uk – Official website of Brighton & Hove Albion FC.
Visitbrighton.com – Brighton tourist information and tourism guides.
Buses.co.uk – Brighton bus travel information.

   Reviews (1)

  1. Jeremy says:

    The only positive surrounding the organisation for the Rod Stewart concert was the weather. But unlike the weather which was beyond any persons control, someone was in control for organising this event. There were seating changes because the stage was apparently larger than anticipated! Why would anyone start to sell tickets without knowing the position of the stage? But the worst was the exit strategy. Thousands of people were funnelled onto a ramp who at the top were then split by a few stewards to go either to the station or the university car park. This was to car parking which cost an extra £23. There was no signage to return to that car park and then what followed was ……… chaos. People waited in their cars over an hour to exit due to a jam. Who allows a stadium to be built without also creating the infrastructure to move the crowds? And who plans a concert without checking on this poor infrastructure? And who if they really wanted this venue with this poor infrastructure didn’t provide a traffic directing system? It was an organisational shambles with the only grace being the weather.

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