Britannia Stadium

Key facts

Club: Stoke City FC | Opening: 1997 | Capacity: 27,743 seats

History and description

The Britannia Stadium was one of the first newly built modern stadiums of England. It replaced Stoke’s old Victoria Ground, where they had played for 117 years.

Construction of the Britannia Stadium began late 1996 and was completed in time for the 1997-98 season. The first match played at the ground was a Worthington Cup match between Stoke and Rochester on the 27th of August 1997.

The naming rights of the stadium were sold to the Britannia Building Society as part of a 10 year sponsorship deal, resulting in the name Britannia Stadium.

In 2007, the club obtained full ownership rights of the stadium after a £6 million deal with the Stoke-on-Trent city council.

Getting there

The Britannia Stadium is located at an office and retail park in the south of Stoke-on-Trent, almost 2 miles from Stoke-on-Trent Rail Station and about 3 miles from the Hanley shopping and nightlife area.

If arriving by car from the M6, take junction 15, then the A500 to Stoke-on-Trent, and next the A50 to Derby/Uttoxeter. From the A50 take the first exit (the stadium is signposted and visible on the right). At the end of the ramp, up the bank, turn right at the traffic lights and again right at the roundabout.

On matchdays shuttle buses run from Stoke-on-Trent Rail Station to the Britannia Stadium. Buses wait on Glebe Street, which is to the right after exiting the station, on the other side of the A500 by the church.

On non-matchdays the Wardle Transport PLUM service, and Baker’s Buses line 350/351 connect the stadium with the rail station and Hanley Bus Station.

Address: Stanley Matthews Way, Stoke-on-Trent, ST4 4EG


Tickets for Stoke City games can be purchased online, by phone +44 (0) 1782 367599, at the ticket office at the stadium, at the club store at Potteries Shopping Centre (Hanley), or at the club store at Roebuck Shopping Centre.

If tickets remain available, the ticket office will be opened on the day of the match before kick-off. Stoke regularly play for a full house, but tickets for most games are easily available in pre-sale.

Stoke matches fall into three pricing categories. Tickets for category B games, the cheapest, cost between £25.00 and £35.00, whereas tickets for category A+ games, the most expensive, range in price from £40.00 to £50.00.

For more information call +44 (0) 1782 367599.


Stadium tours

Stoke run guided stadium tours subject to availability. The tours last about 45 minutes and include a visit to the dressing rooms, executive boxes, and dugouts.

Contact or +44 (0) 1782 592252 for current possibilities and bookings.


Relevant Internet links – Official website of Stoke City FC. – Tourist information for Stoke-on-Trent.

   Reviews (1)

  1. Oyvin Brock says:

    We were 4 norwegians watching Stoke vs Reading.It was our third time on Brittania.This time we had vip tickets with great treatments from your staff.Lovely food and drinks and great service.Like to say thank you for your hospitality from 4 norwegian lads aged from 54 to 66.

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